Job description

Be part of the growth of an up and coming marketing agency based in Johannesburg as their Social Media Coordinator. This role will give you the opportunity to grow with the company and eventually hire your own team. The company also offers you the opportunity to study through them to sharpen your skills.

Responsibilities

• Design and implement social media strategies for various B2B clients, aligned to the business goals and overall marketing strategy
• Set specific objectives and KPIs
• Create engaging multimedia content (e.g. original text, photos, videos and news)
• Manage the day-to-day handling of all social media channels
• Monitor SEO and web traffic metrics
• Collaborate with marketing executives to ensure brand consistency
• Drive engagement on relevant platforms and respond to enquiries where necessary
• Set-up accounts where required and ensure brand consistency in design
• Suggest and implement new features to develop brand awareness, increase following and engagement
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Source industry related content
• Undertake audience research
• Monitor, track, analyse and report on performance on social media platforms
• Analyse competitor activity
• Recommend improvements to increase performance
• Monitoring competitors and trends

Experience required

• Two to three years in a similar role working on social media
• Hands-on experience in content management
• Excellent copywriting skills
• Ability to develop creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Expertise in all social platforms, particularly LinkedIn
• Knowledge of online marketing channels
• Excellent communication skills
• Analytical and multitasking skills
• In-depth understanding of all social media networks

Requirements

• Social media
• Content
• Content trends

Posted on 12 Jan 09:09