Job description

Social Lab answers a need for businesses to bridge the advertising, direct marketing, digital, PR, social media and especially media agency divide. We bring these capabilities together – fittingly per client and brief – to develop integrated media strategies to grow brands, sales and customer value.

Responsibilities

• You set up campaigns on the PMD platform of choice including credit validation, media allocation, tracking performance and optimization, detailed planning of the campaign (week, day, hour, frequency) and tagging rules.
• You implement a pool of unique targeting mixing:
• Relevant targeting options offered by each platform,o   Ad-hoc targeting you designs,o   Custom targeting based on tagging (website, app, mobile app…) or database that the client owns
• You execute quality check of the creative assets and when relevant manage the production and/or approval of these assets.
• You identify the variables that can be optimized and execute optimization.
• You aggregate results and prepare weekly summary and key learnings.
• You prepare/present campaign reporting including evolution of all KPIs like media spent, engagement, and granular analysis.
• You prepare potential recommendations to social strategists based on the insights revealed through execution/optimisation to re-adjust future plans.
• You are the contact point for questions related to the campaign from client or other agencies involved in the weekly execution

Requirements

The ideal candidate for campaign manager would have the following background:

• Two to four years of experience in social campaign management
• Understanding of social platforms ecosystems formats, targeting options, tracking tool, reporting interface
• Expert in optimisation of ongoing social campaigns on Facebook and Twitter through PMD platforms. Proven ability to independently manage multiple priorities in a fast-paced and deadline-driven environment. Candidate must have spreadsheet capabilities; can build detailed business reporting
• Candidate must demonstrate: a proven track record of social campaign management that produced positive business results and a deep knowledge of business and social.
• Previous experience in paid social agency
• A good knowledge and control of paid ecosystem
• Should be able to speak Spanish

Posted on 24 Aug 15:58