Job description

OVERVIEW OF JOB DESCRIPTION

The Team Lead of the Digital Media Strategy department will be responsible for ensuring the success of the digital media planning & buying for each of Incubeta’s media managed services clients. This is to be accomplished through the setup and management of a team of planners & buyers. The ultimate goal of this team is building the clients brands and generating leads in the most optimal ways across the most effective platforms/channels. This role will require an omni-channel strategic approach with a mix of innovative, creative and tech-savvy approaches, as well as direct niche publisher relationships, to develop and oversee the implementation of robust digital media strategies and associated media plans whilst leading the Media Planning & Buying team within Incubeta.

SO WHAT IS A TEAM LEAD OF DIGITAL MEDIA STRATEGY?

The Digital Media Strategy Team Lead  is responsible for delivering a consistent gold standard media planning & buying service for the business, ensuring the highest possible return on investment for Incubeta which contributes to increasing market penetration and competitive presence.

In more simple words, the Digital Media Strategy Team Lead will be responsible for building and managing a team aimed at developing clients digital media strategies and associated media plans. There is also a need to present and report back on the performance of these digital media strategies and media plans to clients as well as internal Incubeta teams. They are also expected to contribute to any new business pitches or existing client Quarterly / Annual reviews as well as managing the Media Planning & Buying team’s career development and the department’s overall utilisation & profitability.

The Media Strategy Team Lead  must have the ability to represent the department or company’s perspective to internal and external stakeholders as well as provide subject matter expertise on Digital media planning strategy and media negotiations strategy.

PLACE WITHIN ORGANISATION

• Collaborating with the Client Service team, being client-facing where required and being part of the global operations team.
• The custodian of Digital Media Strategy best practice & bridge between the clients and the global operations team (consultants & traders) for any managed media services
• Reporting into Operations Director

KNOWLEDGE AND EXPERIENCE

IMPERATIVE

• 7 years +
• Experience in Media or Digital agencies / advertisers Media Management department or Media Company / Media Research Agencies
• In-depth understanding of the South African and rest of Africa media market (ie, media cost dynamics, landscape, media usage trends, etc.)
• Experience in both media planning and buying along with a strong digital foundation is a requirement, with an ability to stay ahead of the ever-evolving media landscape
• Ability to build networks. Very strong supplier relationship management skills. Has well established external media network
• Strategic thinking for alignment with the company’s long term objectives.
• Digital Expertise: experienced with all forms of digital platforms (DV360), types of buys & formats (Programmatic, Direct Buys etc) and measurement ( Google analytics etc) 
• Strong negotiating skills as well as the ability to analyze disparate streams of data is needed.
• Excellent written and oral communication skills
• Demonstrated interpersonal skills when working in a cross-functional organisation
• Organised and detail oriented. Strong problem solving skills

ADVANTAGE

• Ideally this candidate may already hold a similar position within an advertiser or will have the credentials to move from the media agency environment.
• Previous digital marketing performance experience (media, technology, creative) – please refer to the Incubeta website for services offered.
• Managerial expertise of media planners and / or strategist 
• Knowledge of digital transformation projects

TASKS

• Work closely with the Client Services and Global operations team to embed centrally generated best practice media planning and buying guidelines, KPI’s and standardised reporting.
• Develop and present digital media strategy that maximize ROI on the media investments for Incubeta clients.
• Provide strategic research including market insights and/or media landscape insights, market and channel mix recommendations.
• Ensure the working media budget is efficiently and effectively optimised ensuring timely delivery of campaigns against budget. 
• Ensure that the media strategy: planning and buying department operates at its full potential for the company across all aspects of the business.
• Champion digital strategy within the business and be the company’s custodian of digital strategy & digital media planning and buying. 
• Management of the media planning and buying between Publishers (media owners) and Incubeta. 
• Monitor and manage compliance of the best practice way of a working process between client briefing and operational implementation.
• Actively advise and present opportunities that align to potential business objectives – either internally (to the Client Service teams) or directly to Incubeta clients.
• Responsibility for ensuring internal teams are kept up to date with advancements in the Media Strategy department’s best practices. These practices will need to be aligned to our Incubeta Consulting narrative in the market.
• Track performance of preferred local media supplier buying to ensure it is within the company’s guidelines.
• Foster relationships within Incubeta to strengthen relationships with other departments 
• Responsible for management of Digital Media Strategy: Media Planning and Buying team which includes career progression mapping, guiding appraisals, assisting HR with recruitment etc

KEY COMPETENCIES AND WORK ETHIC

• Display professional and example behaviour. Focus and dedication at all times
• Displays honesty and integrity at all times
• Be accountable for their actions even when making mistakes
• Show respect for the people around them, no matter what their role or situation.
• Good technical communicator – be able to turn complexity into simplicity
• Specialised knowledge – have worked in a serious, thoughtful and sustained way to master the specialised knowledge needed to succeed in their fields; and that they keep this knowledge up-to-date, so that they can continue to deliver the best work possible.
• Competency – Professionals get the job done. They’re reliable, and they keep their promises. If circumstances arise that prevent them from delivering on their promises, they manage expectations up front, and they do their best to make the situation right.  Professionals don’t make excuses, but focus on finding solutions.
• Gets the job done with a can do attitude
• They exhibit a high degree of emotional intelligence (EQ) by considering the emotions and needs of others, and they don’t let a bad day impact how they interact with colleagues or clients.
• Project a positive attitude at all times towards clients team members and motivate team members when they are less positive.
• Maintain the highest standards of delivery, productivity and effectiveness at all times
• Be approachable and open to constructive criticism
• Exceptional time management skills and ability to prioritise high volume of projects simultaneously in a fast paced unpredictable environment.
• Ability to remain calm and thrive under pressure
• Display a high level of independence. Ability to push back where needed
• This includes but is not limited to taking decisions independently while staying within the company guidelines; Proactive attitude; staying self-motivated; being self-reliant; continuous self-development without expecting to be taken by the hand.
• Display a hunger for knowledge and a willingness to learn for any situation
• Respect, appreciate and contribution towards decision making

If you believe you fit the bill, please send your CV to Caryn at moc.atebucni@nyrac before the closing date of applications – 12 March 2021. Take note that if you do not receive a response within two weeks of applying, please consider your application as unsuccessful.

Posted on 26 Feb 13:10