Pical wants you!

Pical is based in Modderfontein and is looking for an experienced Social Media guru to help us manage our clients’ digital strategies. All successful candidates will be required to sign a three-month fixed term contract that can be made permanent based on the candidates performance and the meeting of minimum set targets. The Social Media Dynamo (equivalent of Digital Account Manager) is responsible for the successful management of digital strategy for client brands. The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of a client’s business and drive growth opportunities. The Social Media Dynamo answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences. This individual combines an in-depth knowledge of client business objectives, online strategies, and their competitive landscape with a rich background in the digital marketing industry to deliver effective digital marketing recommendations.

This person also handles the day-to-day operations of agency projects, including research, scope development, creative briefing and job execution. He or she is responsible for client contact, organizing information shared by and with the client, and ensuring that agency procedures are followed. Social Media Dynamos are responsible for achieving the client’s strategic brand and business objectives by working with clients to provide them with guidance and working with the internal team to achieve execution of strategies. They serve a vital role in promoting the integration of cross-functional teams and ensuring seamless delivery of all work to the client. This candidate must be prepared for a fast-paced environment and be comfortable making decisions.

Reports To:

This position reports to the Senior Brand Strategist.

Responsibilities:

• Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives
• Executes projects to be high quality, on time and cost-effective/on budget
• Fosters timeline development and monitors progress, ensuring deadlines are met
• Manages overall project scope and ensures staffing assumptions adhere to budget
• Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution
• Manages client expectations, bringing issues/concerns to clients’ attention before they become problems, offering potential solutions, and advising of potential delivery delays
• Manages work and professional development of assigned project manager(s)
• Works with project managers to ensure team is aligned to client requirements
• Proactively keeps abreast of assigned clients’ marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
• Writes communications briefs, ensuring that creative and media are effectively integrated
• Manages research studies that yield rich insights into consumer online behaviour and key motivational/attitudinal behaviour
• Develops a total understanding of online target audience and mind-set modes
• Writes and transmits conference reports to clients and agency teams
• Reviews statements and estimates of work prior to client review
• Provides campaign performance reporting and analysis to clients
• Ensures accountability is established during the project planning process

 Skills/Requirements:

• Three to five years of full-time experience in digital marketing or advertising (digital experience required)
• Experience implementing and optimizing Google Adwords campaigns
• Solid knowledge of web analytics tools like Google Analytics
• Hands on experience with online marketing tools and practices
• Familiarity with web design and HTML
• Marketing experience and monetizing online assets a plus
• Superior communication skills, both internal and client-facing
• Strong relationship management, organizational and project management skills
• Ability to work effectively with a variety of internal teams and business groups, including Creative and Media
• Ability to identify opportunities for growth and incremental opportunities with client partners
• Strong interest in technology or digital marketing
• Bachelor’s degree or equivalent in a related field

For more information about Pical, our team, our values and what we do visit our website: www.pical.co.za or social media platforms. Send your CV to

az.oc.lacip@sreerac

. Pical will contact successful candidates for an interview.

Posted on 29 Mar 14:32