Job description

Basic function:

• Develop, implement and maintain paid media/ PPC campaigns, paid social media campaigns, and prepare data analytics reports.

Key responsibilities and skills:

• Search engine marketing (Google Search, Google Display and Google Shopping)
• Display channels (acquisition and remarketing)
• Provide input for media strategy
• Manage social media ad platforms and other digital media buying platforms
• Optimise advertising campaigns: manage, analyse and optimise campaigns to achieve and exceed key performance indicators
• Budget optimization: managing large scale budgets across multiple PPC accounts within Facebook Business Manager, Google Adwords
• Keep up to date with the newest trends on the various platforms
• Report to clients on the performance- Build relationships with our platform representatives e.g. our Facebook and Google account managers
• Ensure reporting of all channels is in place; on a daily, weekly and monthly basis
• Ability to use social media & Google retargeting tools and set up remarketing lists
• Conduct Google Analytics metrics analysis to measure user engagement and campaign performance post-click
• Analyze Facebook media buys and associated metrics on a daily basis to ensure profitability
• Analyze web metrics, provide campaign effectiveness reports, and implement optimisations
• Suggest and execute weekly tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in campaigns
• Perform competitive research on effective Google ads in similar niches
• Manage projects to ensure it falls within the allowable budget

Major skills:

• Requirements:
• Laptop/desktop computer
• Smartphone
• Steady access to the internet
• Minimum two years’ experience with Google Ads, Google Analytics, and Facebook Ads Manager

Personality and characteristics:

• Forever evolving and eager to learn
• Hard worker with positive good vibes attitude.
• Able to work from home without supervision

Please send us your CV and a cover letter to az.oc.enilnoarora@ofni

Requirements

• SEM, and PPC
• Digital marketing Social media marketing
• Remarketing- Digital strategy
• Proficiency in Data Studio
• Ability to work with large data sets to drive insights and recommendations
• Google display, search, shopping, mobile, video, AdWords and analytics
• Experience in paid social media advertising and paid advertising
• SEO skills and experience would be beneficial and desirable but not essential

Posted on 24 Feb 11:20