Job description

• The Marketing Manager of Capricorn FM will manage the day to day marketing activities of the organization and the long term strategy for the company.
• Developing and implementing the marketing strategy in line with company positioning and objectives.
• Overseeing the company’s marketing budget.
• Managing, leading and motivating the marketing team.
• Identify marketing opportunities by identifying consumer requirements; defining market, competitors’ share, and competitors’ advantages and weaknesses; forecasting projected business
• Improve programme marketability and profitability by researching, identifying, and capitalising on market opportunities
• Interaction with sales to ensure that product campaigns run smoothly and are on time for on-air production.
• Planning and implementing promotional campaigns.
• Overall responsibility for brand management and corporate identity.
• Preparing online and print marketing campaigns.
• Creating and implementing digital marketing strategies.
• Monitoring, measuring, and reporting on the effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with suppliers and assisting with new product launches.
• Creating specific marketing strategies to grow the station’s audience figures.
• Maintaining effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyzing potential strategic partner relationships for company marketing.

Company Description

Capricorn FM is a popular commercial Radio Station based in Limpopo.
Send a brief cover letter and a detailed CV to hr@capricornfm.co.za. Subject: MM2020 Closing date: 31 January 2020.
NB: Shortlisted candidates will be alerted by 14 February 2020. Should you not hear from us, please consider your application unsuccessful.
We thank you for the interest shown.

Requirements

• Bachelor’s degree in Marketing or equivalent.
• More than three years of Management experience in marketing, events, or communications.
• Strong analytical and project management skills.
• Leadership and organisational skills.
• Critical thinking abilities.
• Confident and dynamic personality.
• Proven track record in marketing initiatives and implementation.
• Strategic and creative flair.

Posted on 09 Jan 13:09