A Cape Town based creative agency is looking to employ a digitally savvy marketer to assist in the management of multiple client campaigns. This vital position will manage the content calendars for the various marketing channels and will be responsible for fostering the brands by co-creating and coordinating exciting and engaging content interactions through email, social media, paid search, SEO, Blogs and Direct.

As custodian of the campaign calendars, the successful candidate will liaise with all brands and departments to ensure the various marketing channels work together to promote specials, promotions and highlights.

Key requirements

• Strong networking and communication skills
• Three to five years’ digital marketing experience
• Ability to work independently and with teams autonomously
• Excellent written and verbal communication skills
• Attention to detail
• Passionate about the Western Cape and travel and tourism
• Fluent in English (write, read, speak). Additional language advantageous

Primary responsibilities:

Planning and communication 

• Understanding all relevant brands and product; identifying and understanding the relevant competitors in each market; keeping up to date on all competitor and own-brand pricing and activity in relevant markets
• Identify areas of opportunity and produce annual plan ahead for digital marketing activities and campaigns challenges
• Assist in creating, updating and maintaining monthly multi-channel content calendars
• Identify and update target groups, audiences and customer segments
• Work with the design, content and web development teams to create immersive campaigns

Email marketing

• Create engagement calendars for all managed brands
• Segment databases and tag data to make personalised lists
• Brief in email design and content requirements including SEO
• Load, send and track mail campaigns

SEO

• Find growth keywords and build content strategy around them
• Identify potential backlink partners
• Identify third party collaborators and publications

Analytics

• Monitor and measure the success of online campaigns
• Analyse reports and suggest new campaigns and initiatives to enhance performance
• Update annual and monthly calendars accordingly

Programs and proficiencies

• Google Analytics
• Google AdWords
• SEO tools – e.g. SEMrush, Ahrefs, Moz, etc.
• Facebook Ads Manager/Facebook Business Manager
• Facebook, Instagram, Twitter, LinkedIn, YouTube
• Asana (not imperative, but advantageous)
• WordPress (not imperative, but advantageous)

To apply for the position, please forward a motivational letter, an updated CV with a picture of yourself to

**Please note that only successful candidates will be contacted. Should you not hear from us within 14 days – please consider your application unsuccessful**

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Posted on 23 Sep 13:54