Job description

Our client is looking for a paid search specialist with experience in SEO and AdWords. This is a leading career opportunity with a large corporate firm.
Minimum of five years’ experience essential. 

You’ll be working for a leading corporate where your skills will be stretched and you’ll be challenged with new projects every day.

• Manage the online planning process and provide recommendations
• Daily management of paid search plans which could include things like budgets and accounting, execution responsibilities and bid suggestions
• Build both near and long term PPC strategy for a variety of client accounts
• Oversee keyword analysis; keyword list building, campaign bid management and optimisation using client preferred tracking tools and ad copy testing
• Conduct Google Analytics metrics analysis to measure user engagement and campaign performance post click

On the SEO side, the role calls for an SEO specialist focused on developing SEO strategy for the agency’s clients.

• Oversee SEO projects from start to finish for an assigned group of agency client
• Work with a diverse range of clients to implement inbound marketing strategies
• Site architecture – creating and reviewing
• Keyword research
• On page and off page optimisation
• Lots of collaboration with team members and clients
• Tracking data analysis
• Manage weekly reporting

Major responsibilities/principle accountabilities

• Develop paid search strategy to satisfy and exceed business goals
• Collaborate across digital planning teams for cross-channel, integrated marketing solutions
• Create and manage campaign operations designed around client objectives
• Campaign budget management and bid optimisation
• Analyse performance and build client optimisation recommendations on a regular basis.
• Optimise paid search on an ongoing basis based upon: ROI goals, historical paid search results, cross tier and regional integration
• Multiple device search (desktop, mobile, tablet)
• Build and execute keyword and message test plans
• Work with engine and technology partners to identify process efficiencies and new communication opportunities
• Plans and implements online advertising campaigns, including directly with web sites, pay-per-click and search engine programs, as well as with agencies and partners.
• Creates and tests tracking mechanisms prior to the launch of all online campaigns and works with analytics tools and internal resources to ensure proper reporting and implement enhancements
• Monitors results and performance and prepares strategic analysis of campaign activities to share with team as well as department vice president and directors
• Creates directly or indirectly (by working with colleagues and vendors) the creative elements needed for all campaigns, including banner ads, donation pages, HTML emails, ad copy, etc. 
• Coordinates with other marketers to plan and optimise the creative themes, programs and initiatives to highlight in all online advertising and promotional activities
• Coordinates with internal teams (including legal, operations, IT, marketing) to plan and implement the above activities, and any others, to ensure projects are launched efficiently and successfully from a legal, technical and operational perspective

Tasks include (but not limited to)

•  Running search query reports
• Adding in keywords (positive and negative)
• Basic ad copy management
• Campaign analysis
• Uploading via editor

Requirements

– Serves as project manager and internal champion for online marketing partnerships.
– Works with department director to brainstorm new potential partnerships and with internal departments to secure approval and proper integration for new activities.

Posted on 25 Aug 14:12