Digital Marketing Specialist (Durban)
| Remuneration: | Market related |
| Benefits: | Provident Fund |
| Location: | Durban, Hillcrest, Upper Highway |
| Education level: | Degree |
| Job level: | Mid/Senior |
| Own transport required: | Yes |
| Travel requirement: | Occasional |
| Job policy: | Employment Equity position |
| Type: | Permanent |
| Reference: | #Digital Marketing |
| Company: | Oxford Freshmarket |
Job description
If you live and breathe digital marketing, we want to talk to you. We are looking for a digital marketing specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing specialists will work with the marketing team to launch campaigns on time and on budget.
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Video editing
- Manage electronic newsletters
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimise user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools
- Working knowledge of ad serving tools (e.g., DART)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, WordPress and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
Posted on 05 Jun 13:52
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Kathryn Naicker
Kathryn Naicker
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