A dynamic e-commerce retailer seeks a Data Analyst specializing in Web Analytics. Analyse web and mobi traffic while creating holistic data sets and assisting with A/B tests. You will also be expected to identify gaps in data capturing and offer insights to ensure more effective solutions. You must possess a National Senior Certificate, a BSc Degree in IT or in the fields of Maths/Finance/Statistics and have Google Analytics (GAIQ Certified). You will need between two to three years’ experience as a Data/Web Analyst in a finance / similar industry, Advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research, SQL, SASS, PostgreSQL. Please note this is an Employment Equity position ONLY.
Duties:

Financial –

• Contribute to cost efficiencies.
• Identify and escalate potential risks that may lead to increased costs.
• Demonstrate cost consciousness and awareness of personal contribution to costs.
• Increase knowledge and understanding of financial processes and adhere to required operating standards.

Customer Service Delivery –

• Adhere to the Organisation’s shared values, service standards and Treating Customer Fairly (TCF) outcomes with regard to customer interaction.
• Resolve customer dissatisfaction/complaints and take ownership of the problem. Ensure that product knowledge and advice is technically accurate.

Business Process –

• Implement business processes according to benchmarks and the Shared Values.
• Review and report on the performance of business processes.
• Analyse the internal service delivery processes and come up with innovative ideas and/or participate in working groups to improve and streamline processes, increase revenue, drive efficiencies and minimise redundancy and waste.

Data Analysis and Statistical Analysis –

• Analyse, interpret and transform raw data into meaningful and useful information.
• Produce management information and business summaries to enable more effective strategic, tactical, and operational insights and decision-making.
• Query, clean and mine large data sets, connecting data from disparate sources to identify insights and patterns.
• Conduct statistical analysis, such as linear and logistic regression, time-series analysis, and classification models and deliver accurate and high-quality analysis (e.g. NPV modelling, test design and analysis, risk modelling).
• Ensure the quality of data is accurately measured, tracked and reported on and that the appropriate level of documentation is kept according to prescribed requirements.

Web Analytics –

• Application on website behaviour and customer experience analysis.
• Compile weekly digital reports across a full range of digital platforms across web/mobile/apps/.
• Supply key Suppliers/Stakeholders with weekly updates.
• Compile ad-hoc reports for Suppliers/Stakeholders when requested.
• Present key findings and reports to Suppliers/Stakeholders when necessary.
• Data consolidation and validation.
• Effective and persuasive presentations (verbal and written) for project teams and business leaders.
• Prepare analysis of digital properties for internal use and strategic planning.

Requirements:

Qualifications –

• National Senior Certificate.
• Bachelor of Science in Information Technology.
• Google Analytics (GAIQ Certified).

Advantageous –

• Postgrad Degree with Finance / Maths / Statistics.

Experience/Skills –

Two to three years’ experience:

• Data Analyst/Web Analyst in the financial industry or similar industry.
• Advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.
• Digital background with an understanding of industry trends and averages.
• Proven abilities to develop customer insights with Marketing data.

Posted on 11 Jan 08:48