Hey you! You with the face! Are you best friends with Derek Hanekom?
Did you have to Google that? It’s okay, so did I 😉
Now that you’ve caught up… let’s get down to business.

Our client is a well-established travel and tourism company based in the Northern Suburbs (Cape Town). We’re looking for an all-round-hands-on, content savvy, gem of a candidate for this role.

This role is unlike any other as it approaches content more from an SEO perspective with traditional channels playing a lesser role. Fancy, right?

If you want to move beyond content and into a more sophisticated and analytical role then this is the job for you.

The nitty gritty:

• SEO, blog, newsletters ± 20% of your time ( conceptualisation, editing and placement)
• Onsite ± 20% of your time ( Conceptualisation and development (inhouse and out) of long-form and visual media content. For instance, in-depth pieces covering every aspect of a traveler’s ideas and queries)
• Networking, PR, outreach, onsite ± 60% of your time ( project based content development, outreach, networking and PR around projects and exposing content to the travel/tourism industry both locally and abroad. For instance, taking a brand new product and writing copy for press releases, developing networks and pushing it to those networks )

Responsibilities:

• Writing occasionally and editing/proofreading copy from external source
• Research trends around both suppliers & competitors’ digital activities
• Content audits both on and off-site
• Content quality assurance and process implementation to ensure quality
• Maximise the commercial and brand impact of content
• Ensure brand/editorial guidelines are place for juniors/interns
• Understand analytics and adjust plans/strategies based off data
• Performing keyword search volume analysis around trends
• Analysing and identifying data/content patterns to develop strategic content that speaks to the market segments
• Understand and work towards the goals and targets set for each brand through a strategic content-based approach
• Conceptualising & developing new content, strategy and plans
• Networking in and around the travel industry
• Outreach through a range of tools and applications
• Public Relations domestic & international through a range of tools and applications

Requirements:

• Bachelor degree required in marketing, journalism or related
• Minimum three year’s experience in content management
• An understanding of digital marketing concepts/channels
• Travel/tourism experience and existing network a big plus
• PR / digital agency experience a plus