Job description

Information

Based in: Durban

Job Type: three-month contract with possibility of becoming permanent – based on performance Sectors: sports, online sports betting

Start Date: As soon as possible

Company website: http://www.playabets.co.za

About the role

Playa Bets is looking for a digital marketing manager to lead Playa Bets SEM, SEO, display, and social media programs. In this role, you will utilise your digital marketing strategic, creative and technical skills to build and manage world-class paid and organic digital marketing programs and be part of a driven, curious team that is always bringing new ideas to the table.

Responsibilities

• Manage SEM, social media, display and PPC advertising campaigns from across various platforms.
• Own the end-to-end strategy and day-to-day operations.
• Ensure that the company’s sites and content are optimised.
• Manage the digital marketing budget to maximise conversions.
• Perform regular analysis and reporting on digital marketing activities.
• Work closely with demand generation, content marketing, and sales to support other marketing programs and events.
• Initiate and maintain marketing opportunities
• Drive innovation in Playa Bets’ digital marketing processes, automation, and scalability.

Requirements

Qualifications

• A Bachelor’s degree in marketing or equivalent
• Four to five years’ experience managing integrated digital marketing campaigns, including experience in managing the following: AdWords, Bing, Display (GDN), retargeting (Google), Facebook Ads, Twitter Ads, and Linkedin Ads.
• B2C digital marketing experience is required
• Advanced knowledge of web analytics tools and reporting
• strong quantitative, analytical, and problem-solving abilities
• Organisation and project management skills

Posted on 04 Aug 12:22