Job description

Big hospitality company looking for an individual to generate and coordinate all aspects of digital marketing for the various brands in the portfolio

 Key performance areas

•  Develop and implement monthly content plans across multiple brands
• Daily content management for the brand’s online platforms – updates and monitoring for potential crises
• Respond appropriately to user comments and queries
• Report on KPIs, providing community insights and trend analysis
• Long-term planning and social ideas for achieving the business objectives of the brand
• Advise on the development of social media applications and promotions
• Understand the mechanics of a variety of social media platforms: Facebook, Twitter, Instagram, Pinterest, Blog, YouTube.
• Experience building and sending bulk e-mail with Campaign Monitor/Mail Chimp/similar
• Contribute to over brand strategy

Competencies required

• Ability to multi-task and be proactive
• Exceptional writing ability and attention to detail, with impeccable grammar and spelling
• Strong communication and presentation skills
• High level of creativity, logic and problem-solving skills
• Demonstrated expertise in engaging and activating community groups
• Customer-centric orientation.

Qualifications and experience

• Preferably two to three years’ experience in digital marketing/Social Media Management
• Bachelor’s degree in journalism/advertising or digital marketing qualification
• Experience as a copywriter advantageous
• Ability to use Photoshop advantageous

Posted on 01 Oct 11:16