Job description

An excellent opportunity exists for a marketing manager to be based at our head office in Prospecton, Durban. The overall purpose of the job is to develop, implement, and execute strategic marketing plans for the entire group, in order to attract potential customers, and retain existing ones.

Key result areas:

• Manage and coordinate all marketing, advertising and promotional activities within the marketing department
• Develop the marketing strategy in line with company objectives
• Formulate and manage strategic marketing objectives and ensure that these are reached within the parameters of the annual marketing budget
• Analyse customer research, current market conditions and competitor information
• Manage and oversee the conceptual establishment and roll out of all mediums (online, print, digital, email and event-based campaigns)
• Deploy successful marketing campaigns and own their implementation from idea to execution
• Provide marketing tracking, analysis and summarising data and trends
• Produce valuable and engaging content for our website and communication channels that attracts and converts our target groups
• Build strategic relationships and partnerships with key industry players, agencies and vendors
• Responsible for overall brand management and corporate identity of the various company brands
• Manage and improve lead generation campaigns with sales activities 
• Responsible for company-wide communication to various department and managers concerning marketing events and activities
• Work in conjunction with department heads to develop sales driven marketing campaigns and internal/external incentives
• Oversee direct communication and coordination with suppliers and customers pertaining to ARB Events and sponsorships
• Work closely with various departmental heads and branch managers to ensure online and branch specials are run consistently 
• Work closely with web developers and IT in conjunction with the day-to-day management of the functionality and growth of the online store 

Requirements

• Demonstrable experience in marketing together with potential and attitude required to learn
• Proven experience in identifying targets audiences and in creatively devising and leading across channels, marketing campaigns that engage, educate and motivate
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Up to date with the latest trends and best practices in online marketing and measurement
• Experience in e-commerce not required but will benefit
• Minimum two years’ experience in a similar role
• Matric essential
• Degree/diploma in marketing 

Posted on 19 Jun 12:49