Remuneration:	Market related
Location:	Cape Town
Job level:	Junior/Mid
Type:	Permanent
Reference:	#CUMG-3869
Company:	Cape Union Mart – Head Office

Job description

Our eCommerce department is looking for a dedicated and passionate eCommerce Copywriter to generate product and marketing-related copy that provides customers with all the information they need in order to make a purchase decision. The incumbent will be responsible for supporting the eCommerce team to drive increased conversions and sales on a day-to-day basis, via numerous digital platforms as well as in-store for our Cape Union Mart brand.

Key Duties

• Create ‘best in class’ product copy across multiple product categories

• Prioritise & complete work in a fast-paced, dynamic environment, to meet internal and external deadlines

• Align with merchandise teams & perform fact-checking to ensure accuracy and completeness of information

• Ensure consistency of content across numerous platforms and formats as well as alignment with the relevant brand tone

• Perform regular QA & website audits to ensure website content is of the highest standard

• Carry our regular competitor analysis & research in order to align with industry best practice

• Respond to issues or queries from customers and internal or external teams as needed

• Gain a thorough understanding of our business, competitors and customers

• Articulate and share insights, learnings and best practice with all relevant stakeholders

• Bring forward recommendations & processes to enhance speed & scale of content development and rollout

• Write and/or proofread articles, blogs and digital content before publication

• Brainstorming & collaborate with the team for new ideas and strategies

Knowledge, Experience & Qualifications

• At least 2 years’ experience in a similar position

• Matric and related tertiary education in digital/ eCommerce

• High-level understanding of web design and web analysis

• Understanding of SEO and eCommerce copywriting best practices

• An affinity for the Cape Union Mart brand, product, lifestyle and brand essence

• Experience with eCommerce platforms & Google Analytics

• Knowledge of digital marketing channels such as PPC, SEO, display & affiliate marketing

• Proficiency in Microsoft Office Suite (specifically MS Excel)

• Domain knowledge in eCommerce, retail, online advertising and/or analytics

Competencies

• Goal oriented and self-motivated – must be able to work independently with minimal supervision

• Flexible and adaptable – must enjoy working in a fast-paced and at times challenging environment

• Ability to work cross-functionally and with a wide range of individuals with different skill sets

• Strong organizational, interpersonal, and communication skills (written and verbal)

• Strong sense of ownership & responsibility – track record of performance meeting targets & objectives

• ‘Can do’ positive attitude – eager to grow, learn and develop your skills

• Decisive, structured and organised, with a keen eye for detail

• Fast learner with a strong aptitude for systems

• Passionate about online, digital, eCommerce, websites and UX

Posted on 04 Nov 15:16