Job description

This is your opportunity to play an integral part in the South African Marketing team of this internationally famous operator in the Lifestyle market.

Policies and procedures are formulated at the group’s Headquarters in Switzerland.  As the CRM & Loyalty Club Executive, you will by tasked with assisting with the development of the South African marketing and communications strategy to drive sales and enhance the customer life-cycle within the parameters set by International Policies and Procedures.

Key performance responsibilities: 

• Manage and collate all client data, monitor data quality, segmenting, marketing activities and assessment 
• Champion their Loyalty Programme to ensure all corporate communications are shared with their clients
• Plan and implement all online marketing activities and liaise with online marketing agencies: online media plan, online display creative, website animation creative, paid search, eCRM and social networks
• Constantly monitor and analyse performance and ROI on all online activities
• Develop and implement a monthly communication and content plan based on business imperatives for social media platforms (Facebook, Twitter)
• Ensure effective exposure of all relevant information for the sales and opening events throughout
• Roll out monthly advertising campaigns to grow platforms
• Contribute to the definition of annual online and social media marketing plan 

Technical skills:

• Dreamweaver / HTML
• Photoshop
• Marketo
• Touchbase Pro
• Significantly strong Excel Skills & Data Mining & Analysis in order to execute accurate reporting on database information
• Social Media and Digital Marketing Principle Background

Requirements

• A tertiary qualification in Marketing or Digital Marketing
• CRM and Loyalty Club management experience – A minimum of five years relevant experience
• Ability to communicate and liaise with internal and external customers
• Strong copywriting skills
• Excellent interpersonal skills
• Customer focussed
• Attention to detail
• Ability to think laterally in conceptualization of campaigns

Posted on 11 Sep 15:51