Job description

Overview

The account lead is responsible for ensuring the effectiveness of the relationship between draftLine and the brand teams. You are responsible for driving insightful communication strategies and creative work; being proactive on the brand’s business; and driving output. You will be responsible for the effective management of campaigns, from third party costs, to agency hour management, to the timely delivery of campaigns.

As an account lead you will be the main point of contact for the brand team. Part of this role entails effective management of expectations regarding timelines, reverts and deadlines.

Main Purpose or function of position:

• Actively drive and manage campaigns from start to end from briefing through the creative ideation phase to execution and delivery
• Actively lead a team to ensure accurate and timeous delivery of campaigns across multiple brands
• Generate and manage project plans that are used to actively track and monitor the work as it moves through the various departments to ensure timeous delivery of great creative wor

Main accountabilities and responsibilities:

• Meet and liaise with the brand teams to discuss and identify their advertising requirements
• Work with agency colleagues to devise an advertising campaign that meets brand team’s brief and budget
• Present (alongside agency colleagues) the campaign ideas and budget to the brand team
• Foster a team environment across agency departments and partner agencies
• Lead and liaise with, and act as the link between, the brand team and the rest of draftLine
• Ensure that communication flows effectively
• Negotiate with the brand teams and agency staff about the details of campaigns
• Present creative work to brand team for approval or modification
• Handle budgets, manage campaign costs and billings
• Monitor the effectiveness of campaigns by working with the data & BI team
• Must have a good work ethic (punctuality, time keeping, accountability, healthy relationship with colleagues across the business) is required in this role
• Accountable for all accounts and brands output within designated pub that you will be required to lead
• Escalation point for all clients and responsible for client satisfaction
• Responsible for keeping Head of Client Service in the loop on key matters relating to staff, accounts and clients

Qualifications/experience

• Matric
• (Higher Certificate/Diploma) or relevant tertiary qualifications / certifications
• Five+ years either insights analysis / strategy / research – key being the ability to interpret data and identify trends and insights
• Knowledge and experience using research and reporting tools to drive consumer insights identification and understanding
• Understanding of research techniques and frameworks with the ability to apply them in an agile environment
• Ability to interpret and communicate data and research across the marketing department

Personality

• Strategically minded
• Critical thinker
• Quality control skills
• Client facing with presentation skills
• Insights driven
• Digital native
• Integrated work approach
• Adaptable
• Curious
• Persuasive

Requirements

• Client Service
• Project Management
• Branding

Posted on 05 Feb 14:41